As per MarkNtel Advisors the Global Adtech Market size was valued at around USD 664 billion in 2024 and is projected to reach USD 1,450 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 14% during the forecast period, i.e., 2025-30.

 Adtech Market Systems Market Analysis:

This growth is attributed to various factors. Due to the rapid pace of digital transformation new digital channels and platforms have emerged allowing ads to reach their target audiences in novel and inventive ways. Due to the increasing use of data and technology by advertisers to optimize campaigns and deliver personalized engaging advertisements to consumers, adtech is in high demand. Spending on digital advertising is increasing quickly as a result of the digital transformation. For example: The worldwide revenue from internet advertising may reach USD723 billion by the end of 2026.

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Adtech Market Systems Market Segmentation:

• By Offering
• Solution- Market Size & Forecast 2020-2030, USD Million
• Demand-Side Platforms (DSPs)- Market Size & Forecast 2020-2030, USD Million
• Supply-Side Platforms (SSPs)- Market Size & Forecast 2020-2030, USD Million
• Ad Networks- Market Size & Forecast 2020-2030, USD Million
• Data Management Platforms (DMPs)- Market Size & Forecast 2020-2030, USD Million
• Others
• Services- Market Size & Forecast 2020-2030, USD Million
• Professional Services- Market Size & Forecast 2020-2030, USD Million
• Training & Consulting- Market Size & Forecast 2020-2030, USD Million
• Advertising Type & Integration- Market Size & Forecast 2020-2030, USD Million
• Support & Maintenance- Market Size & Forecast 2020-2030, USD Million
• Managed Services- Market Size & Forecast 2020-2030, USD Million
• By Advertising Type
• Programmatic Advertising- Market Size & Forecast 2020-2030, USD Million
• Non-Programmatic Advertising- Market Size & Forecast 2020-2030, USD Million
• By Advertisement Channel
• Television Advertising- Market Size & Forecast 2020-2030, USD Million
• Radio Advertising- Market Size & Forecast 2020-2030, USD Million
• Digital Out-of-Home (DOOH) Advertising- Market Size & Forecast 2020-2030, USD Million
• Others (Mobile/Tablet Advertising)
• By Advertisement Format
• Image- Market Size & Forecast 2020-2030, USD Million
• Video- Market Size & Forecast 2020-2030, USD Million
• Text- Market Size & Forecast 2020-2030, USD Million
• Others
• By Enterprise Size
• Small and Medium Enterprise (SME)- Market Size & Forecast 2020-2030, USD Million
• Large Enterprise- Market Size & Forecast 2020-2030, USD Million
• By Platform
• Mobile- Market Size & Forecast 2020-2030, USD Million
• Web- Market Size & Forecast 2020-2030, USD Million
• Others- Market Size & Forecast 2020-2030, USD Million
• By End User
• Retail & Consumer Goods- Market Size & Forecast 2020-2030, USD Million
• BFSI- Market Size & Forecast 2020-2030, USD Million
• Hospitality- Market Size & Forecast 2020-2030, USD Million
• Media & Entertainment- Market Size & Forecast 2020-2030, USD Million
• Transport & Logistics- Market Size & Forecast 2020-2030, USD Million
• Healthcare- Market Size & Forecast 2020-2030, USD Million
• IT & Telecom- Market Size & Forecast 2020-2030, USD Million
• Education- Market Size & Forecast 2020-2030, USD Million
• By Region
• North America
• South America
• Europe
• The Middle East & Africa
• Asia-Pacific

Adtech Market Recent Development:

• October 2024: Adobe launched GenStudio for Performance Marketing to Accelerate Campaigns for Marketing and Creative Teams with Generative AI and Deep Insights. Brands will have a single self-service application with GenStudio for Performance Marketing that will allow them to leverage pre-approved, on-brand content to create paid social ads, display ads, banners, marketing emails, and more with unprecedented speed and agility.
• July 2024: Criteo announced a strategic partnership with Microsoft Advertising helping it to access Microsoft’s extensive demand and reach its global network of 225 retailers, allowing them to generate new revenue and expand the company’s longstanding relationship.

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Adtech Market Drivers:

Adoption of Generative AI Tools for Scalable Implementation of Ads Propelling Market Growth – By creating generative AI-based advertising solutions, adtech companies are improving their products and propelling market growth. This enables them to offer cutting-edge products and services revolutionizing their business model. Large-scale personalized content creation is made possible by generative AI which gives Adtech businesses the ability to tailor advertisements to the particular tastes and habits of their target market. Approximately 40% of C-suite executives plan to increase their investments in generative AI, according to industry surveys.

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Report Highlights Essential Insights for Strategic Decision-Making

• Detailed market size, share, and forecast analysis
  • In-depth pricing trends and segment-wise cost evaluations
  • Key industry strategies, including innovation, partnerships, and acquisitions
  • Critical value chain analysis and stakeholder profiling
  • Regional import-export market insights and trade flow assessment
  • Thorough competitive benchmarking of top hearing aid manufacturers
  • Identification of new growth opportunities and niche market segments
  • Overview of market trends, drivers, and challenges shaping future demand

Some of the leading players in the Adtech Market are:

• Adobe
• Alibaba Group Holding Limited
• com, Inc.
• Criteo
• Meta Platforms Inc.
• Google Incorporation
• Microsoft Incorporation
• SpotX
• Twitter Incorporation
• Verizon
• Affle International Pte. Ltd.
• Inmobi
• The Trade Desk, Inc.
• CopyAI, Inc.
• Zeta Global Holdings Corp.
• Others

Research Methodology Summary

A systematic approach is used to ensure accurate market insights, combining both bottom-up and top-down methods. Data triangulation validates findings from multiple angles.

Key Steps:

• Define objectives and research design
• Collect data through surveys and interviews
• Analyze and validate data using reliable tools
• Forecast trends and deliver actionable insights

About us:

MarkNtel Advisors is a global research and consulting leader providing actionable intelligence across the ICT & electronics industry, spanning electronic equipment & services, software, and digital infrastructure. We analyze the impact of technologies like AI, IoT, and cloud computing on global business ecosystems. Through Consulting Services, we help technology providers and investors interpret emerging market data, refine digital strategies, and adapt to continuous innovation cycles in the connected economy.

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