As per MarkNtel Advisors the Global Bulk SMS Marketing Services Market size was valued at around USD 4.8 billion in 2024 and is projected to reach USD 8.3 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 9.5% during the forecast period, i.e., 2025-30. This growth is attributed to various factors like high mobile penetration globally, cost-effectiveness, growing preference for personalized marketing, high open rates of SMS, heavy reliance by government and companies, and integration with Omni-channel marketing.

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Bulk SMS Marketing Services Market Systems Market Segmentation:

• By Deployment Type

• On-Premise - Market Size & Forecast 2020-2030, USD Million
• SaaS - Market Size & Forecast 2020-2030, USD Million

• By Enterprise Size

• SMEs- Market Size & Forecast 2020-2030, USD Million
• Large Enterprises- Market Size & Forecast 2020-2030, USD Million

• By Component

• Software- Market Size & Forecast 2020-2030, USD Million
• Services- Market Size & Forecast 2020-2030, USD Million

• By Message Type

• Text Only- Market Size & Forecast 2020-2030, USD Million
• Multimedia Messages (MMS)-Market Size & Forecast 2020-2030, USD Million

• By SMS Type

• Transactional SMS-Market Size & Forecast 2020-2030, USD Million
• Promotional SMS-Market Size & Forecast 2020-2030, USD Million
• Alert SMS-Market Size & Forecast 2020-2030, USD Million
• Personalized SMS-Market Size & Forecast 2020-2030, USD Million

• By Application

• Customer Engagement-Market Size & Forecast 2020-2030, USD Million
• Sales & Offers-Market Size & Forecast 2020-2030, USD Million
• Event Notifications-Market Size & Forecast 2020-2030, USD Million
• Others

• By Terminal Type

• Mobile Based-Market Size & Forecast 2020-2030, USD Million
• Desktop Based-Market Size & Forecast 2020-2030, USD Million

• By End User

• Retail & E-Commerce- Market Size & Forecast 2020-2030, USD Million
• Healthcare- Market Size & Forecast 2020-2030, USD Million
• Banking & Finance-Market Size & Forecast 2020-2030, USD Million
• Travel & Hospitality- Market Size & Forecast 2020-2030, USD Million
• Education-Market Size & Forecast 2020-2030, USD Million
• Others

•  By Region

• North America
• South America
• Europe
• The Middle East & Africa
• Asia-Pacific

Bulk SMS Marketing Services Market Recent Development:

• May 2024: Bitrix, Inc. officially opened its newest office in Bangalore, India, signaling its commitment to empower companies with cutting-edge tools for enhanced efficiency and productivity by offering 35 free tools that could benefit the growth of Indian businesses.
• June 2023: TextMagic Ltd. completed the accusation of a website building & e-commerce management platform Voog for nearly USD 1.15 million for the further growth and development of their business.

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Bulk SMS Marketing Services Market Drivers:

High Mobile Penetration Globally Driving the Market – Excessive mobile penetration globally is a key driver of the Global Bulk SMS Marketing Services Market as it gives companies unparalleled reach and access to clients across all demographics. With 5.54 billion unique subscribers in 2023, it accounts for about 68% of the global population. SMS is one of the most accessible forms of communication in regions with little net connectivity allowing it to cater to a massive consumer base without any hassle. Companies from distinctive sectors rely on bulk SMS for promotional messages, transactional notifications, and consumer interaction. In rising markets, mobile phones have emerged as the primary digital means of communication, which makes SMS an imperative for brands to engage with customers. The range of mobile users worldwide is expected to be approx. 7.5 billion by 2025, resulting in the sustained growth of the global Bulk SMS marketing services industry driven by the global accessibility and effectiveness of mobile phones.

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Report Highlights Essential Insights for Strategic Decision-Making

• Detailed market size, share, and forecast analysis
  • In-depth pricing trends and segment-wise cost evaluations
  • Key industry strategies, including innovation, partnerships, and acquisitions
  • Critical value chain analysis and stakeholder profiling
  • Regional import-export market insights and trade flow assessment
  • Thorough competitive benchmarking of top hearing aid manufacturers
  • Identification of new growth opportunities and niche market segments
  • Overview of market trends, drivers, and challenges shaping future demand

Some of the leading players in the Bulk SMS Marketing Services Market are:

• TextMagic Ltd.
• SendPulse
• Exotel Techcom Pvt. Ltd.
• Text Marketer
• King Digital Pvt. Ltd.
• IMImobile
• Osumare
• ClickSend
• Dove Soft Pvt. Ltd.
• Bitrix, Inc.
• directSMS
• com
• MessageBird
• Celerity Systems (Pty) Ltd.
• Others

Research Methodology Summary

A systematic approach is used to ensure accurate market insights, combining both bottom-up and top-down methods. Data triangulation validates findings from multiple angles.

Key Steps:

• Define objectives and research design
• Collect data through surveys and interviews
• Analyze and validate data using reliable tools
• Forecast trends and deliver actionable insights

About us:

MarkNtel Advisors is a global research and consulting leader providing actionable intelligence across the ICT & electronics industry, spanning electronic equipment & services, software, and digital infrastructure. We analyze the impact of technologies like AI, IoT, and cloud computing on global business ecosystems. Through Consulting Services, we help technology providers and investors interpret emerging market data, refine digital strategies, and adapt to continuous innovation cycles in the connected economy.

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