Rising global demand for functional and comfortable underwear is redefining the knitted underwear market. Consumers increasingly prefer garments that combine ergonomic fit with aesthetic appeal. The shift toward sustainable fabrics, including organic cotton and bamboo blends, reflects growing environmental consciousness and changing consumer expectations in North America, Europe, and APAC.

The Knitted Underwear Market is forecast to expand from USD 54,200 Billion in 2025 to USD 84,900 Billion by 2035 at a CAGR of 4.6%. Market growth is influenced by increasing urbanization, higher disposable incomes, and expanding e-commerce channels, which allow broader reach and accessibility. Retailers are optimizing stock and pricing strategies to meet diverse consumer requirements.

Segmentation reveals cotton-based knitted underwear continues to lead due to breathability, softness, and hypoallergenic properties. Synthetic blends and spandex combinations remain preferred for athletic and activewear segments. Gender-specific designs are evolving to include ergonomic fits for men, women, and unisex collections, while the youth segment drives experimentation with colors, patterns, and textures.

Artificial intelligence plays a critical role in the Knitted Underwear Market forecast. AI models forecast demand, analyze online purchase trends, and optimize inventory management. Brands use AI insights to predict seasonal trends, enhance targeted marketing, and reduce waste, which aligns with growing sustainability goals.

The competitive landscape features major brands such as Hanesbrands Inc, Fruit of the Loom, Calvin Klein, Victoria's Secret, Jockey International, Gildan Activewear, Bamboo Underwear, M&S, and Uniqlo. These players adopt strategies focused on material innovation, sustainable sourcing, and enhanced retail and digital experiences. Collaborations with designers and influencers further boost consumer engagement.

E-commerce and omnichannel retailing are becoming critical to revenue growth. Social media campaigns highlighting comfort, durability, and eco-friendliness influence purchasing decisions. In addition, subscription-based and direct-to-consumer models allow brands to maintain loyalty and sustain sales growth.

Insights from the Knitted Underwear Market forecast suggest that sustainable materials, ergonomic design, and digital-first strategies will be primary growth drivers for the market over the next decade.

FAQs
What is the projected market size by 2035?
The Knitted Underwear Market is expected to reach USD 84,900 Billion by 2035.

Which fabrics are driving market growth?
Cotton and bamboo-based materials dominate due to comfort and eco-friendliness.

How does AI support market forecasting?
AI predicts trends, optimizes inventory, and informs marketing strategies.

Which regions show highest adoption potential?
North America, Europe, and APAC lead market growth.

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