South America Alcoholic Drinks Market Size & Insights

According to MarkNtel Advisors study The future of South America Alcoholic Drinks Market size is valued at around USD 118.22 billion in 2025 and is expected to reach USD 138.11 billion by 2032. Along with this, the market is estimated to grow at a CAGR of around 2.25% during the forecast period, i.e., 2026-32. 

What are the Key Driver in the South America Alcoholic Drinks Market?

Rising Consolidation Across the Brewery Industry – The South America Alcoholic Drinks Market growth is being supported by ongoing mergers, acquisitions, and partnerships among major global and regional players. This consolidation has been enabling economies of scale, wider distribution, and stronger brand positioning. In Brazil, Ambev S.A. expanded its craft beer portfolio in 2024 by acquiring small local breweries to meet growing demand for premium products. Similarly, in Argentina, Grupo Peñaflor entered a collaboration in 2025 with boutique wine producers to strengthen its export capabilities and diversify its product range. Additionally, in Chile, Concha y Toro has continued to invest in premiumization and digital distribution partnerships to improve access across Latin America.

Moreover, Colombia witnessed a joint venture between a leading spirits importer and a local bottler in late 2024, aimed at enhancing local production efficiency. These strategic integrations have allowed producers to reduce operational costs, improve market penetration, and expand their product portfolios, thereby supporting the overall size, share, and growth of the South America alcoholic drinks market.

What are the Key Segments in the South America Alcoholic Drinks Market?

The South America Alcoholic Drinks is categorized into notable segments, which help in understanding the structure, dynamics, and opportunities within the market. These segments are typically based on:

• By Product Type
• Beer- Market Size & Forecast 2020-2032F, Thousand Tons
• Spirits - Market Size & Forecast 2020-2032F, Thousand Tons
• Wine - Market Size & Forecast 2020-2032F, Thousand Tons
• Ready-to-Drink (RTD) / Hard Seltzer- Market Size & Forecast 2020-2032F, Thousand Tons
• Cider, Perry & Rice Wine- Market Size & Forecast 2020-2032F, Thousand Tons
• By Distribution Channel
• Off-Trade Channels- Market Size & Forecast 2020-2032F, Thousand Tons
• Supermarkets - Market Size & Forecast 2020-2032F, Thousand Tons
• Liquor Stores - Market Size & Forecast 2020- 2032F, Thousand Tons
• Online Retail- Market Size & Forecast 2020-2032F, Thousand Tons
• Specialty Stores- Market Size & Forecast 2020-2032F, Thousand Tons
• On-Trade Channels- Market Size & Forecast 2020-2032F, Thousand Tons
• Pubs, Bars, and Restaurants- Market Size & Forecast 2020-2032F, Thousand Tons
• By Packaging
• Bottles- Market Size & Forecast 2020-2032F, Thousand Tons
• Cans- Market Size & Forecast 2020-2032F, Thousand Tons
• Others- Market Size & Forecast 2020-2032F, Thousand Tons
• By End-User
• Commercial- Market Size & Forecast 2020-2032F, Thousand Tons
• Household- Market Size & Forecast 2020-2032F, Thousand Tons

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How does geographical analysis highlight in the South America Alcoholic Drinks market?

By Region

Brazil

Argentina

Chile

Columbia

Who are the Key Players in South America Alcoholic Drinks Market?

Anheuser-Busch InBev (Bavaria)

Grupo Peñaflor

Molson Coors Beverage Company

Diageo PLC

Heineken NV

Cervejaria Petropolis S/A

CCU S.A.

Pernod Ricard

Brown-Forman Corporation

Companhia Muller de Bebidas

Ambev S.A.

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South America Alcoholic Drinks Market News

2025: AB InBev (Bavaria) Bavaria signed an alliance with CAF (Development Bank of Latin America), expanding its “Emprendedores” program to support bar & retail owners with financing and digital tools in Colombia.

2024: Ambev S.A. Ambev and Solar Americas launched a 5 MW solar power plant, located next to a brewery in Cachoeiras do Macacu, Rio de Janeiro. The plant supplies energy directly (behind the meter) to Ambev’s facility.

Key pillars of the research methodology include:

Scope & Research Design – Clearly defined objectives with tailored qualitative and quantitative methods, backed by precise timelines and budgets.

Sample Selection & Data Collection – Representative samples achieved through proven techniques like random and stratified sampling, supported by reliable tools such as surveys, interviews, and observations.

Data Analysis & Validation – Rigorous cleaning, advanced statistical modeling, and thematic analysis ensure accuracy, reliability, and minimal bias.

Forecasting & Finalization – Predictive modeling and time-series analysis anticipate future market behaviors, presented through insightful reports with charts, graphs, and strategic recommendations.

"Our methodology reflects the trust businesses place in us. By combining innovation with precision, we deliver not just numbers, but clarity and direction for decision-makers worldwide," said a spokesperson for MarkNtel Advisors.

Why This MarkNtel Advisors Research Report:

• In-depth Market Analysis: Understand trends and dynamics shaping growth.
• Segmented Insights: Target specific segments for focused strategies.
• Geographical Performance: Assess market opportunities by geographic area.
• Emerging Technologies: Discover advancements like AI integration.
• Risk Identification: Pinpoint challenges to inform strategic planning.
• Future Forecasts: Prepare for market changes with actionable projections.

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About Us:

MarkNtel Advisors is a leading global market intelligence firm specializing in the food and beverages industry, encompassing food supplements & additives, food logistics, and warehousing solutions. We deliver comprehensive research on supply chain efficiency, evolving consumption trends, and regulatory shifts. With our Custom Market Analysis, we offer tailored insights to manufacturers, distributors, and investors, helping them optimize operations, strengthen market positioning, and drive sustainable growth in the global F&B ecosystem.

MarkNtel Advisors is a reputed Market Research Company and Industry Research Report Firm delivering high-quality intelligence across the food and beverages sector, including food supplements & additives, food logistics, and warehousing solutions. Our detailed Market Research Reports and Business Analysis provide insights at global, regional, and country levels, serving stakeholders understand evolving consumer preferences, supply chain challenges, and sustainability-driven trends. Built on verified datasets, Export and Import Data, and precise Market Forecast models, our studies uncover growth potential and revenue-generating segments. We offer Customized Market Research Reports to address specific business objectives, guiding manufacturers, distributors, and investors in making informed decisions. Backed by strategic Consulting Services, MarkNtel Advisors delivers measurable Revenue Impact, enabling clients to enhance competitiveness and achieve scalable growth across the global F&B landscape.

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